Servant Leadership – Leadership with Heart

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Servant Leadership





Course Date: 


Course Code: 

Leadership and Management

HKD $2980

Hang Seng Management College Campus

Cantonese (Course materials in English) 

04 October 2018 (Thursday)

10:00 am to 5:30 pm


Course Overview:

Described as “Presumably the Best Leadership in the World” by HR Magazine (March 2008), the leadership philosophy of Mr. Sunny Wong, Carlsberg’s first CEO in China, varies greatly from many other “Leadership by Heart” programmes in the way that he puts huge focus on the “Serving People” mindset or simply the “Lead by Serving” principle from the very outset.

Our trainer is equipped with 30 years’ experience in leading global businesses through various triumphant journeys in the China market. This course adopts an interactive approach, combining both real life stories and key theories such as the Tao Te Ching of Lao Tzu and cases related to empathy and persuasion, which helps participants to understand the key elements of a successful true leader and acquire highly practical skills to lead teams so as to keep ahead and stay competitive in the market.

Upon successful completion of the course, participants will obtain a “Certificate of attendance”.

Learning Outcomes:

By the end of the course, the participants will:

  • gain insight into the challenges of leadership across diverse organisational cultures and practices as well as the importance of the “Serving People” mindset for effective leadership when faced with such challenges;
  • master the “Lead by Serving” principle and its incredible power in influencing and motivating people around you; and
  • learn effective tactics to connect with, influence, motivate, and engage people around you through the basic principle of serving them.


Target Participants:

  1. Business owners, startup entrepreneurs, senior executives in key management or leadership positions in their organisations
  2. Particularly suitable for executives who need to lead projects or drive change for their organisations

Date & Time:

04 October 2018 (Thursday)

10:00 am – 5:30 pm

Medium of Instruction:

Cantonese (Course materials in English)

Course Outline:

A. Leadership to Servant Leadership (Either (1) From Leadership to Servant Leadership, or (2) Introduction to Servant Leadership)

1. Back to the history – A review on ancient leadership from the angle of the Tao Te Ching (道德经) of Lao Tzu (老子) 

2. Definition of servant leadership – a blend and balance between leader and servant


B. Defining servant leadership

1. Benefits of practising servant leadership

2. Servant Leadership in different management styles

3. Keys to development of “power of inspiration” at work


C. Case studies of Carlsberg China & Discussion of Servant Leadership (1)

1. Cases of Empathy – importance of teamwork & sharing of credit with the team


D. Case studies of Carlsberg China & Discussion of Servant Leadership (2)

1. Cases of Persuasion – personal letters vs memos of instruction


E. Servant Leadership Expectations

1. Nine essential qualities of a good servant leader

2. How to become a good servant leader – the key traits of a true leader

Trainer Biography:


Mr. Sunny Wong

Mr Sunny Wong is the Adjunct Professor, Department of Management, HSUHK. He is also the Executive Director of Tibet Water Resources Ltd., a listed company on the Hong Kong Stock Exchange. 


Mr Wong was the Chairman of Carlsberg Greater China and then senior advisor to Carlsberg Asia during September 2011 to November 2014. Apart from the role as Chairman and CEO during the period from 2006 to 2014, Mr Wong was also the chief of the M&A team. He set the strategic M&A plan for Carlsberg’s long-term development in China and led a team from identifying potential targets, negotiation, closing of deals to post-acquisition activities. The team had since 2002 successfully acquired 59 breweries in twelve provinces in China and increased the production plants from 1 to 60, with a total workforce up to 15,000.


Mr Wong has a strong and successful background of more than 30 years’ experience in the China FMCG industry, of which more than 25 years’ experience was spent on the China beer market, for top international companies Carlsberg and Bass Brewers.


Mr Wong graduated from Hong Kong Baptist University in 1978 and received his MBA degree from Bath University, UK in 2001. Mr Wong has been actively delivering talks on various topics for the government, business institutions and universities; particularly on Servant Leadership, Leadership in Action, China Marketing, Change Management and Mergers & Acquisitions series for HSMC-EDC. He is also one of the recipients of the distinguished alumni award of Hong Kong Baptist University for 2017.


The Hang Seng University of Hong Kong campus

Course Fee:

HK $2980 (Refreshments are included)

Early Bird Registration
Two weeks before commencement of the course
• HSMC/HSSC alumni*, Friends of EDC-Corporate^
or Friends of EDC-Individual can enjoy 15% discount
HKD $2533
• Other applicants can enjoy 10% discountHKD $2682
After Early Bird Registration
• HSMC/HSSC alumni*, Friends of EDC-Corporate^
or Friends of EDC-Individual can enjoy 10% discount
HKD $2682
• 2 applicants from the same company or
applicants who apply 2 courses at the
same time can enjoy 5% discount
HKD $2831

*Hang Seng Management College / Hang Seng School of Commerce.

^Please refer to EDC website for a list of organisations under “Friends of EDC-Corporate”

Remarks: Each participant cannot enjoy more than one discount offer simultaneously.

Payment Method:

We accept payment by cheque or by bank transfer. For details, please refer to the payment information.  

Contact Us:

3963 5098 / 3963 5081



N402, N Block N, The Hang Seng University of Hong Kong, Hang Shin Link, Siu Lek Yuen, Shatin, N.t., Hong Kong