NLP in Salesmanship

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NLP Salesmanship

Course Code: EDC17092801

Course Overview:

Neuro-Linguistic Programming (NLP) can play a significant role in boosting sales and increasing revenue for the retail industry. The NLP model provides knowledge to the participants in understanding the different ways their customers and how their messages can be delivered to the customers through various channels effectively and efficiently.

This course is developed based on NLP, with plenty of sales case studies and role-playing, focusing on how to introduce oneself effectively as well as offering proactive recommendations which can attract customers.

This course is customized for those who want to optimise the sales performance and increase sales.

Upon successful completion of the course, participants will obtain a “Certificate of Attendance”.

Learning Outcomes:

By the end of the course, the participants will

  • Understand the techniques and approach inherent to NLP
  • Apply NLP in real business world to boost sales volume
  • Learn the skills of effective communication, influential public speaking, persuasion and better presentations

Target Participants:

People who want to meet different sales capabilities or people in marketing industries who are interested in NLP.

Date & Time:

28 September, 2017 (Thursday)

10:00 am – 6:00 pm

Medium of Instruction:

Cantonese supplemented with English

Course Outline:

Part I

  • Power of Mind
  • Conscious and Sub-conscious
  • Beliefs, Values, Rules
  • Logical Levels

Part II

  • Win-Win-Win Situation
  • NLP Presuppositions
  • Inner senses
  • Positive Wordings Training

Part III

  • NLP and Salesmanship 
  • Pyramid Selling
  • Elevator Pitch
  • Unique Competitive Advantage

Part IV

  • Presentation Skills Training (3-3 Approach)
  • Guaranteed Referral System
  • Effective Closing Technique

Trainer Biography:


Mr Patrick Yuen has worked in the financial industry for more than 30 years. He understands the importance of nurturing talents and has been qualified as a NLP Practitioner for 17 years. He has also conducted NLP courses and lectures for various enterprises and universities in Hong Kong and Mainland China.

With 30 years of experience in the sales field and 17 years in NLP training, Mr Yuen has developed practical training course based on NLP and real sales cases. Upon completion of the 6-hour theory and practical training course, participants can effectively make use of the acquired techniques to enhance their sales performance. Participants can further enrol in the 6-hour advanced course. The completed 12-hour program is recognized by the World Traders’ Club and considered as the main training focus of the Marketing professional training course.


Hang Seng Management College campus

Course Fee:

HK$1,980 (Lunch and refreshments are included)

Early Bird Registration -
Two weeks before commencement of the course
HSMC/HSSC alumni*, Friends of EDC-Corporate^ or Friends of EDC-Individual can enjoy 25% discountHKD $1485
Other applicants can enjoy 20% discountHKD $1584
After Early Bird RegistrationHSMC/HSSC alumni*, Friends of EDC-Corporate^ or Friends of EDC-Individual can enjoy 20% discountHKD $1584
Other applicants can enjoy 10% discountHKD $1782

*Hang Seng Management College / Hang Seng School of Commerce.

^Please refer to EDC website for a list of organisations under “Friends of EDC-Corporate”

Remarks: Each participant can enjoy only one discount offer.

Contact Us:

3963 5098 / 3963 5081



N402, N Block N, The Hang Seng University of Hong Kong, Hang Shin Link, Siu Lek Yuen, Shatin, N.t., Hong Kong