Leadership in Action VI – “Leadership for Volunteer Organisations”

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Course Code: EDC17031101

~How to promote your projects, activities and products innovatively with limited resources?

~Are there differences in the leadership skills for voluntary organisations, NGOs or social enterprises and commercial firms?

~Do we need different leadership techniques for volunteers and paid staff?

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Course Overview:

For all kinds of organisations including commercial firms, NGOs or voluntary organisations, it is imperative to enhance the leadership of management in the face of ever-changing environments and challenges! Two successful senior managers with more than 30 years’ experience, Mr. Chong Chan Yau, from a voluntary organisation, and Mr. Sunny Wong, from an international fast-selling enterprise, will compare two different institutions’ management elements and leadership from different perspectives. Through a case study and sharing, participants can enhance their leadership skills in a quick and easy way. In addition, Ms. Jennifer Wong, who has been working in social enterprises for years, will share on her entrepreneurship.

Upon successful completion of the course, participants will obtain a “Certificate of Attendance”.

Learning Outcomes:

  • Increased their sales revenue / donation amount substantially
  • Promoted their organisational brands and projects in an innovative way
  • Trained a group of committed volunteers or staff and overcame different challenges
  • Expanded local programme successfully across Asia / within China

Target Participant:

  • Leaders, staff and volunteers of volunteer organisations, NGOs and social enterprises
  • Start-up entrepreneurs and management of commercial firms

Date & Time:

11 March  2017 (Saturday)

10:00 am to 1:00 pm (3 hours)

Medium of Instruction:

Cantonese supplemented with English

Trainer Biography:

Profile Pic of Mr Chong

Mr Chong Chan Yau is the President of the Hong Kong Blind Union, Vice-Chairman of the Hong Kong Joint Council for People with Disabilities, Consultant of Dialogue in the Dark Hong Kong and Chairman of Carbon Care Asia. He is currently promoting social enterprises and civil society. Mr. Chong has served as an Administrative Officer in the Hong Kong Government and as an Executive Director of Oxfam Hong Kong. Mr. Chong received one of the Ten Outstanding Young Persons Awards in 1991, an MBE in 1995, the Poverty Alleviation Award from the China Foundation for Poverty Alleviation in 2004, and one of the Leader of the Year Awards 2011 (Community/Public Affairs Category) from the Sing Tao News Corporation.



Mr. Sunny Wong is an Adjunct Professor at HSMC, and Executive Director of Tibet Water Resources Ltd. He was Chairman of Carlsberg Greater China and then senior advisor to Carlsberg Asia from September 2011 to November 2014.Mr. Wong has more than 30 years’ experience in the China FMCG industry, of which more than 25 years’ experience was spent on the China beer market. He is described as “Presumably the Best Leader in the World” by HR Magazine (2008). Mr. Wong delivers talks on various topics to the government, business institutions and universities, including the “Leadership in Action” series of HSMC – EDC.



Ms. Jennifer Wong is the co-founder of Codekey Cookies and the Case Management Consultant of the Senior Citizen Home Safety Association. At the age of eight, she became blind, but this did not discourage her from living her life beautifully. Ms. Wong brings a wealth of experiences in helping clients who have experienced trauma, anxiety, depression, disabilities, relationship conflicts, personality issues, and phobias, etc. She has been practicing counselling since 2008. In the past years, Ms. Wong had been active in her local church community as a Fellowship Leader; she also volunteered in various organizations such as Women Support Network, to provide crisis intervention and counselling service to people who were in need.


Hang Seng Management College campus

Course Fee:

HKD $380

Related Courses:

Leadership in Action Series

Leadership in Action I

Topic: “Taking People with You – Are You a Manager or a Leader” – Leadup Entrepreneur Series

Date: 21 July 2016, Thursday

Time: 6:30 to 8:30 pm

Speaker: Mr. Sunny Wong (Executive Director of Tibet Water Resources Ltd)

Leadership in Action II

Topic: “What makes a Great Leader” – Covers International Management with highlight on How Leaders Lead with Varied Cultures

Date: 10 September 2016, Saturday

Time: 10:00 am to 5:30 pm

– Prof. James S. Tsien (Former Group Executive Director of Hutchison Port Holdings Ltd & Adjunct Professor of HSMC)
– Mr. Sunny Wong (Executive Director of Tibet Water Resources Ltd & Former Chairman of Carlsberg Greater China)
– Dr. Victor Ng (Senior VP of Global Top 5 Bank & Adjunct Associate Professor)

– Ms. Joanna Kwok (Director of Executive Development Centre of HSMC)

Leadership in Action III

Topic: “Servant Leadership – Leadership with Heart” – Covers How Leaders should Act like a Servant and the Impact of Caring Leaders

Date: 28 October 2016, Friday

Time: 1:30 pm to 7:00 pm

– Mr. Sunny Wong (Executive Director of Tibet Water Resources Ltd & Former Chairman of Carlsberg Greater China)

Leadership in Action IV

Topic: “Leadership in Differences – Leverage Diversity to Drive Leadership Success” – Covers Significance of Diversity Leadership, particularly when Women Leaders are dominating a Part of the Future

Date: 9 November 2016, Wednesday

Time: 1:30 pm to 7:00 pm

– Dr. Christine Lai (CEO & Founder of a management consultancy)
– Prof. Irene Chow (Head of Department of Management of HSMC)

Leadership in Action V

Topic: “Action leaders – Steering your Corporations in the right Strategic Directions” – Covers how 5Es and Essence of Change Leadership to Aging Corporations and New Set Up

Date: 18 November 2016, Friday

Time: 1:30 pm to 7:00 pm

– Mr. Sunny Cheung (CEO of Octopus Holding Ltd)
– Dr. Victor Ng (Senior VP of Global Top 5 Bank & Adjunct Associate Professor)
– Dr. Shirley Yeung (Director of Centre for Corporate Sustainability and Innovations of HSMC)

Leadership in Action VI

Topic: “Leadership for Volunteer Organisations – Who Cares and Leads Effectively” – Covers Essentials of Successful Leadership for Volunteers Contributing at Non-Profit Organisations

Date: 14 January 2016, Saturday

Time: 10:00 am to 1:00 pm

– Mr. Sunny Wong (Executive Director of Tibet Water Resources Ltd & Former Chairman of Carlsberg Greater China)

Upon successful completion of above 4 courses of the Leadership in Action series, participants will obtain a Certificate in “Leadership in Action”.*

*Excluding Leadership in Action 1

Contact Us:

3963 5098 / 3963 5081





N402, N Block N, The Hang Seng University of Hong Kong, Hang Shin Link, Siu Lek Yuen, Shatin, N.t., Hong Kong