Ms Laura Tyson is the Honorary Guest Lecturer of HSUHK-EDC, she is also the Senior Vice President and Head of Corporate Affairs of FleishmanHillard. She helps lead the corporate affairs team, providing strategic counsel to many MNCs on all aspects of corporate communications across the Asia Pacific region, including media relations, issues management, crisis handling, executive profiling, public affairs, corporate responsibility and internal communications. She is a certified crisis counsellor and regularly provides media training with a focus on crisis handling to top executives.
Ms Tyson has handled communications on the ground in over sixteen countries and offers unique insights having worked for corporations, Government and an international NGO, including Amnesty International, British Council, Qatar International Safety Centre, The Nature Conservancy, Centre for Asian Philanthropy & Society. A seasoned crisis communications professional, she has garnered a decade of crisis experience within international corporations, NGOs, the British Government and public relations agencies.