Effective Crisis Communication and Media Handling

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Course Date: 


Course Code: 

Communication & Soft Skill

HKD $2980

Hang Seng Management College Campus

Cantonese (Course materials in English) 

10 July 2018 (Tuesday)

10:00 am to 5:30 pm


Course Overview:

A crisis can happen to any organisation, at any time, from anywhere. Crisis management is now a critical and important organizational function. Poorly handled crises can result in serious harm to stakeholder relations, long-term reputation and even the existence of an organisation.  

For organisations to be in the best position to prevent and handle crises, they need to be aware of risks, formulate issues-management plans, respond to the crisis by effective strategic communication and restore the reputation of the organisation.

Participants will learn how to prevent, prepare for and handle a crisis, as well as explore strategies for media handling and reputation management through a mix of theory and role plays.


Upon successful completion of the course, participants will obtain a “Certificate of attendance”.

Learning Outcomes:

By the end of the course, participants will be equipped with a better understanding of how to protect their organisation from reputation damage, including:

  • Researching potential crises by identifying and monitoring risks through environmental scanning 
  • Preventing a crisis by issues-management programmes
  • Responding to a crisis through effective communication 
  • Handling the media in times of a crisis
  • Restoring and rebuilding the reputation of an organisation 

Target Participants:

  • Business professionals,
  • Government officials, 
  • Young professionals working in the PR field, and
  • Corporate communications executives who need to sharpen their skills on crisis management, reputation management and media relations

Date & Time:

10 July 2018 (Tuesday)

10:00 am – 5:30 pm

Medium of Instruction:

Cantonese (Course materials in English)

Course Outline:

  • What is a crisis? – Definition, types and example of issues and crises
  • Three Rs of Crisis Management – Research, Response and Recovery
  • Prompt Response – Crisis Communication principles, crisis response & crisis communication team
  • Effective Media Handling – Useful tips, tactics, questions-handling skills, and role plays
  • Useful Recovery – follow up work including solutions, improvement and reputation management

Trainer Biography:


Ms Helen Ching

Ms Helen Ching is the Honorary Guest Lecturer of HSMC-EDC and former Principal Mass Communication Officer of the Independent Commission Against Corruption (ICAC).  A specialist in mass communication, she is now a marketing and public relations consultant.

Since she joined ICAC in 1979, Ms Ching has planned and directed a wide variety of mass media and new media publicity programmes, corporate communication and community education work. When she headed the Mass Communication Office, she was responsible for formulating the Commission’s publicity strategy both in the mass media and new media. Under her leadership, effective programmes were implemented, including the successful annual advertising campaign, ICAC TV Drama Series (the signature production of the Commission), corporate communication programmes, media relations, educational training videos, publicity programmes on ICAC’s website, a smartphone app and other news and social media platforms. Ms Ching was awarded the Hong Kong ICAC Medal for Meritorious Service by the Hong Kong SAR Chief Executive in July 2016 when she retired. Currently, she is also a part-time lecturer at a local university, teaching crisis management and public speaking. 

Ms Ching graduated from the Department of Communication, Hong Kong Baptist College in 1978. She also attended the Ethics Training Programme for Executives at Bentley College, Boston, USA and also holds a Post-graduate Diploma in Management Studies from Chinese University of Hong Kong.


Hang Seng Managment College campus

Course Fee:

HK $2980 (Refreshments are included)

Early Bird Registration
Two weeks before commencement of the course
• HSMC/HSSC alumni*, Friends of EDC-Corporate^
or Friends of EDC-Individual can enjoy 15% discount
HKD $2533
• Other applicants can enjoy 10% discountHKD $2682
After Early Bird Registration
• HSMC/HSSC alumni*, Friends of EDC-Corporate^
or Friends of EDC-Individual can enjoy 10% discount
HKD $2682
• 2 applicants from the same company or
applicants who apply 2 courses at the
same time can enjoy 5% discount
HKD $2831

*Hang Seng Management College / Hang Seng School of Commerce.

^Please refer to EDC website for a list of organisations under “Friends of EDC-Corporate”

Remarks: Each participant cannot enjoy more than one discount offer simultaneously.

Payment Method:

We accept payment by cheque or by bank transfer. For details, please refer to the payment information.  

Contact Us:

3963 5098 / 3963 5081





N402, N Block N, The Hang Seng University of Hong Kong, Hang Shin Link, Siu Lek Yuen, Shatin, N.t., Hong Kong