Effective Communication Strategies

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Course Code: EDC17090601

Communication can affect and sometimes even determine a person’s quality of life. The advancement in technology and social media usage has led to a decline in communication skills among our younger generations. Experts say people now are more passive in their communication and try to avoid meaningful conversations.

A lot of problems, whether job related or of a more personal nature, are due to poor communication. Effective communication is two-way – it’s not only how you convey a message so it can be properly received and understood by another party as you wish it to be, it is also how you listen and digest the message to gain the real meaning of what’s being said. It is important to make the speaker feel heard and understood. Improving your communication skills is not only helpful for your job, it also helps to enrich your quality of life and enhance your interpersonal relationships.

This course helps participants deepen their connections with others, and improve teamwork, problem solving, decision making and interpersonal skills. It enables participants to communicate better, retain trust and avoid conflicts with others, even when the message is negative or difficult to deliver.

Effective communication is more than just the words you use, as it combines a set of skills including nonverbal communication, engaged listening, managing stress, communicate assertively, and the ability to recognize and understand emotions of your own and those of the person you are communicating with.

Upon successful completion of the course, participants will obtain a “Certificate of Attendance”.


Learning Outcomes:

By the end of the course, participants will be able to

  • Establish better rapport with others within a team and in the extended workplace, which is an essential element for a team’s success.
  • Understand their individual communication model first and then that of others.  By doing this, participants can equip themselves with a better understanding of communication with their employers or employees, supervisors and sub-ordinates, and other colleagues and collaborators.
  • Enhance their work effectiveness and efficiency through better effective communication strategies.

Target Participants:

Executives who need to interact with people, appreciate the importance of teamwork and those who are interested in improving their communication skills.

Date & Time:

6 September, 2017 (Wednesday)

10:00 am – 6:00 pm

Medium of Instruction:

Cantonese supplemented with English

Course Outline:

  • The elements of communication
  • The meaning of communication
  • Models of communication
  • Representational systems
  • Formula of communication 
  • Verbal & non-verbal communication
  • Application of voice & tonality 
  • Building rapport

Trainer Biography:


Ms Scarlett Tsoi Yee-man is the guest lecturer of HSMC-EDC. She is an Accredited Family Mediator, a Certified Enneagram Trainer, a Clinical HypnotherapistCertified NLP Trainer, a Registered Corporate Coach, and a Certified Meta Coach, etc. She has been the principal trainer and the psychological counsellor for both the International Positive Psychological Association and the Hong Kong Society of Professional Training. She specializes psychological counselling, marital & family therapy, branding consulting, and interpersonal communication development. At the same time, she also possesses recognized qualifications as a Certified Master Psychotherapist and a Certified Professional Corporate Trainer in China.

Serving court liaison offices all over Hong Kong in her earlier career, Ms Tsoi has worked with people from all walks of life. Thus, she had gained a diverse and profound experience that helps her understanding in human psychology and behavior, intrapersonal and interpersonal communication, EQ, and NLP. She is fully capable of integrating theoretic knowledge into daily application. As she has slowly developed several sets of practical skills of counselling and training, she also become famous for her theory of the 4Ps – Positive thinking, Positive attitude, Positive language, and Positive energy.

With her true-hearted, genuineness, and empathy, Ms Tsoi is an ABC trainer – Amiable, Brilliant, Caring, who always guides people to a happy life and shows parents about effective parenting techniques. She has made contributions in different community centres and charity organizations both as a volunteer and trainers, both government and private. She is also the founder of the Bliss Art Gallery, a NGO that dedicated in development among disables; an author of Happy Parenting; a columnist of newspapers and magazines; and furthermore a guest speaker for an RTHK radio programme. She also occasionally teaches at different universities in Hong Kong and Macau.


Hang Seng Management College campus

Course Fee:

HK$2,980 (Lunch and refreshments are included)

Early Bird Registration
Two weeks before commencement of the course
• HSMC/HSSC alumni*, Friends of EDC-Corporate^
or Friends of EDC-Individual can enjoy 15% discount
HKD $2533
• Other applicants can enjoy 10% discountHKD $2682
After Early Bird Registration
• HSMC/HSSC alumni*, Friends of EDC-Corporate^
or Friends of EDC-Individual can enjoy 10% discount
HKD $2682
• 2 applicants from the same company or
applicants who apply 2 courses at the
same time can enjoy 5% discount
HKD $2831

*Hang Seng Management College / Hang Seng School of Commerce.

^Please refer to EDC website for a list of organisations under “Friends of EDC-Corporate”

Remarks: Each participant can enjoy only one discount offer.

Related Course:

Successful 3Q Management in Life: Raise your EQ and Stress Control

One day course

Time: 10:30 am to 5:30 pm


Ms Scarlett Tsoi Yee-man (Accredited Family Mediator, a Certified Enneagram Trainer, a Clinical Hypnotherapist)


3Q Qr code

“Positive Thinking in Workplace” Certificate Programme

One day course

Time: 10:30 am to 5:30 pm


Ms Scarlett Tsoi Yee-man (Accredited Family Mediator, a Certified Enneagram Trainer, a

Clinical Hypnotherapist)

Positive thinking in Workplace

Contact Us:

3963 5098 / 3963 5081





N402, N Block N, The Hang Seng University of Hong Kong, Hang Shin Link, Siu Lek Yuen, Shatin, N.t., Hong Kong